BCN 080 Fashion Week-Ungenderless edition
2021 (With Magda Martínez)
Identity and campaign
Creative Concept, Graphic Design, Art Direction, Branding
Faced with new challenges and changes, we face the possibility of redesigning the entire identity and communication of 080 BCN Fashion (about that until today has not really been developed with a clear intention). The concept of this proposal is directly related to "genderless" fashion and, consequently, the celebration of design without definition and neutrality as a catalyst for freedom. It is the response to a change of mentality and thinking, through which the feeling of breaking the rules that define feminine and masculine is represented.